Ellen Louise Naturopath

SCOPE

Brand identity system
Website design

Floral details, elegant type and a soothing but vibrant colour palette all contribute to creating a peaceful, welcoming brand identity that promotes health, peace and happiness.

As a naturopath, it was important for Ellen to have a calming and flexible brand identity that could be moulded to suit all kinds of touch points.

From a simple but effective stationery set to her own e-books and social graphics, the brand successfully translates and portrays Ellen’s personality to her customers.

We also engaged in creating a fresh website for Ellen to allow her to promote her services online. We employed a clean layout, focusing heavily on imagery and meaningful copy to give Ellen and her customers an online home.

Logo variations

We created a number of icon variations for Ellen to use depending on what the situation called for - these icons can also be used for different segments and services provided within Ellen’s customer base